• Marketing Manager

    Job Locations PL-Warsaw
    Requisition Post Information* : Posted Date 2 months ago(10/19/2018 11:25 AM)
    Requisition ID
    2018-33771
    Employee Type
    Full Time-Regular
    Category
    Marketing / Communications
  • Overview

    We are the automotive finance captive organisation of Opel and Vauxhall, supported by Groupe PSA and BNP Paribas as our strong partners and shareholders. Our team of around 1,200 employees across Europe are committed to meet the mobility needs of our customers, while sustaining and developing the Opel and Vauxhall brands through competitive and attractive automotive finance solutions.


    We are proud to work in an environment that fosters and promotes our values in a way that is led by our employees. We promote a collaborative culture of people who actively contribute with integrity. We are agile, open minded and adaptive to deliver at pace, with customers at the heart of all we do.

    We are small enough for an individual to make a mark; large enough to develop a challenging and rewarding career.

    Responsibilities

    We are looking for an experienced Marketing Manager who will be responsible for all marketing activities for our financial services brand in the Polish market. The post holder will use a wide range of marketing techniques in order to increase sales of our financial products for both B2C and B2B channels.

     

    The role will involve:

    • Development, implementation and execution of the marketing strategy and annual operating plans, including marketing communications
    • Management of the current products portfolio and develop new products to meet client’s needs
    • Effective positioning of our products in the market based on thorough market analysis and customer needs analysis
    • Marketing budget management in order to generate highest budget efficiencies
    • Monitors and reports the effectiveness of programs and other brand / franchise initiatives; provides monthly performance reports.
    • Development of BTL activities to strengthen sales efficiency in key sales channels
    • Development and implementation of CRM strategies to increase customer satisfaction and loyalty;  utilisation of all marketing tools including e-marketing 
    • Work in close co-operation with the sales team and Opel in order to maximise market presence and developm tactical marketing programs 
    • Providing direct leadership for a team of 2

    This role is based in Warsaw.

    Qualifications

    • Experience in developing marketing campaigns and programs for financial products
    • Ability to manage a wide range of marketing tools and techniques
    • Proven track record in digital marketing and experience of CRM strategy development and implementation
    • Excellent verbal and written and communication skills with strong presentation skills
    • Team player who is self-motivated with a proactive approach 
    • Ability to stay focused under pressure and prioritize workload for self and staff
    • Ability to manage and communicate with multiple stakeholders within all levels of the company
    • Good negotiation and influencing skills
    • Ability to provide strong leadership, coaching and mentoring with team management experience 
    • Fluent English and Polish 

    This is an outstanding opportunity to work for an expanding organisation who invest in developing their staff to their highest potential.

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